Despite setbacks in the past year, several factors have aligned to strengthen the US real estate market. Low mortgage rates, an economy that’s showing resilience, and more homeowners working from home, are just a few. It’s providing a great opportunity for real estate agents in almost all areas of the country.
Last year, 88% of buyers used a real estate broker or agent to purchase their home. That figure continues to increase with 91% of these buyers recommending their agent to others. It’s all about the simple personal touches such as a ‘congrats on your new home’ letter, that make a lasting impression.
A custom new home card is a great way to close the transaction and thank your client for trusting and choosing you. Custom cards for realtors can effectively convey this message.
Interested in seeing a new home letter example that can give you an edge over other agents? Read on.
If you’re a knowledgeable, experienced, and dedicated real estate agent, you shouldn’t have a problem getting new clients. However, you’ll stand out even more if you gave your last client a custom card welcoming them to their new home.
This is just one benefit of using custom cards as an agent. Here are a few more:
The tone of your custom greeting cards should reflect the relationship you have with your clients. This will determine if your custom card is humorous, formal, short, or spiritual.
Your client may have had special circumstances to consider when purchasing. Your message can be encouraging. Let them know that it was your pleasure to help them get past these hurdles.
The tone is one element of a good custom new home card. There are a few other elements you should keep in mind when writing your letter.
If your greeting card is generic it may seem insincere. Your client may view it as a formality that you undertake to promote yourself or your business. Start by addressing your client.
Ensure that from the start of your greeting your client knows that you wrote the card with them in mind. Refer to a situation that occurred during the process. Mention a room in their home that you’re sure their four-year-old will enjoy.
You can also wish them luck on the changes they indicated they planned to make once they moved in. This makes your card specific to their unique situation. It will show your client you listened throughout the process.
They’ll know that you aimed to provide them with the best. Most importantly, they’ll feel that you’re continuing to root for their future success.
The home buying process can be overwhelming. But moving in and settling into a new neighborhood can also fill some homeowners with anxiety. Let the new homeowner know that they’ve made a good decision and that things will work out for the best.
Encourage them to take one day at a time. Suggest services that can make their transition a little easier. Remind them it is an exciting time and the start of them creating their dream home.
How you end your note provides another opportunity to make it more personal. Let them know it was a pleasure helping them to achieve this significant milestone. Wish them and their family all the best, but don’t get as personal as ending your note “with love“.
Remind them that their new home is where they will create a lifetime of great memories.
Here are a few examples you can refer to for your new home letter:
Dear Mr. and Mrs. Davis,
Congratulations! It was a pleasure assisting you in finding a house to suit your needs.
Having experienced this journey with you, I am confident that you will enjoy turning this house into your dream home.
If you require any assistance as you complete this process, please do not hesitate to contact me.
Sincerely,
Your Name Here
Hi Chris and Wendy,
Congrats on your new home! I enjoyed sharing every moment of your journey finding it.
Hope you’re settling in. I’m a phone call away if you need any assistance or recommendations for service providers.
All the Best,
Your Name Here
Dear Hunter and Eve,
Congratulations on your new home! I’m sure you’re excited to make it your own.
I join in celebrating this special moment with you and wish you joy and happiness as you create wonderful memories.
If you need any further assistance, please let me know. It was great sharing this experience with you.
Your Name Here
Logan and Mary,
Congratulations on fulfilling another major milestone together! I am certain your new home will bring you both joy as you continue your journey together.
It was great working with you to find the place you now call home. May it be filled with love and happiness and become a haven where you fulfill your dreams.
I’m a phone call away if you need any further assistance.
Wishing you both all the best.
Your Name Here
To the Baileys,
Welcome to your new home. Your search has ended with a home that has something that each of you can enjoy. It was my pleasure sharing this journey with you.
I hope it becomes a place where you continue to grow closer together and share love, happiness, and great memories.
If you need my assistance please don’t hesitate to call.
Wishing your family continued happiness.
Your Name Here
Francis and Megan,
Thrilled to hand over your key after making you sign a million documents! Congrats on your new home!
It may have taken us a while, but I’m glad we were able to find the perfect place for you. Enjoy making a million and more memories!
I’m here if you need anything.
Happy Unpacking,
Your Name Here
Dear Ted and Mary,
Congratulations on your new home! May it be blessed with happy memories and cherished moments.
I wish you and your family peace and protection as you make it your own.
If there is anything I can assist you with, please let me know.
Blessings to you and on your new home.
Your Name Here
Dear Mark and Theresa,
I am so glad to have the opportunity to wish you all the best as you move into your new home. The journey wasn’t an easy one, but I was happy to be there every step of the way to find a place where you and your family are comfortable.
I am certain the joy of this moment will continue as you make great memories in your new home.
Please do not hesitate to reach out if I can be of further assistance.
Wishing you all the best.
Your Name Here
Regardless of the message you send to your clients, Handwrytten is an ideal source for custom cards and personalized messaging. They provide an automated process that ensures your notes are unique, handwritten, and personalized.
A new home is more than a sale. That’s why a real estate agent is more than a salesperson. You’re helping a potential buyer make a major milestone in their life a reality.
It’s an important role and you should try to make it as easy as possible for your client. When they close on their new home, you should be ending your relationship with them on a positive note. A ‘congrats on your new home’ letter is a great way to say ‘thank you for the opportunity’ and cement your place as their ‘go-to’ agent.
A custom new home card is the perfect way to do this. Many companies create custom cards for realtors. But remember that your relationship with your clients can determine the success of your business.
Don’t leave it to chance. Choose a company like Handwrytten to make the process easier for you. We can help you create handwritten sentiments that will definitely make your clients feel special. Check out our Handwritten Real Estate Direct Mail tailored to agents!
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