Consumers spend more time online than ever before. As a result, many companies have shifted their to digital platforms. As a result, many marketers overlook as a tool to drive .
Marketers are oversaturating the digital landscape with companies’ blogs, ads, and emails. Therefore, the chances of your efforts grabbing your ‘s attention are low. remains a valuable way to advertise your business, but it’s success is multiplied when partnered with .
Utilizing a variety of consumer engagement tactics to create an integrated strategy can help you grow your and sales.
With that being said, here’s how to create an effective to promote online sales and engagement.
includes flyers, notes, gifts, and any physical correspondence you’d send to advertise your business to customers. It’s a highly effective way to make customers aware of your business, even in 2023.
Research shows customers open 90 percent of , but only open 20 to 30 percent of emails. But before you can start sending out , you need to do your research and define your . Then, build a list of client addresses or current leads and clients that fit your .
Your research can help you understand your ‘s needs and wants to craft a compelling message for your . Since can come in various forms, get creative and aim to get your customers excited. Don’t forget to include a call to action to increase your response rate and increase your ROI.
Lastly, ensure to send your mail at the proper time so it arrives when you want it to; considering there is a lot of variation in how long it takes for mail to arrive, doing some research beforehand would be prudent.
Research shows customers open 90 percent of , but only open 20 to 30 percent of emails.
Websites have become a hub for your customers to find information about your business and generate leads. 97% of people search online for local companies, and 76% of people who search for a business online visit a store within a day. The following best practices outline how to utilize for driving .
Your can’t visit your if they don’t know your web address. Make the process of visiting your site simple by including it in your materials.
An easy way to do this is by including a on your mailers. A user can then scan the code on the camera app of their smartphone and instantly be directed to a page on your . An alternate method is to simply include your web address in the letter’s message. The you include should be easy to type into the search bar. If you are using a long URL to get users to a specific page, you can use a link shortener to simplify your link.
You can also incorporate personalization into your by adding a personalized URL for each user. A personalized URL takes customers to a page that includes their name and exact offer. A customized URL can expand the personalized experience if you send handwritten .
As with any , you will have a goal in mind. Maybe you want to increase sign-ups, promote an event, or increase sales. If you’re going to move toward this goal, you will need to give customers a compelling reason to take the next step and visit your site.
Your offer should provide them with a relevant solution to their problem or needs. You can include a , promo code, or a specific URL in your to encourage customers to take the next step. Also, making these offers time-sensitive will get people to act quickly.
As you direct people to your , you will want to ensure that the webpage will match your offer. If your branding doesn’t match your , you could confuse your . As a result, they will click off your without providing any information or completing a purchase.
The first step to creating a successful is to set an achievable goal. For example, you might want to direct potential customers to a free trial of your latest product.
Next, you’ll want to a that grabs your ‘s attention and anticipates their needs. Remember to include a call to action to get them to your . Make it easy for your to respond to your offer by including a they can scan with their phone. The should link to a and be trackable. Now, your takes over to turn that into a lead.
Once you run your , you want to track the number of people who came to your from that . Tracking KPIs helps you determine what worked and what you need to change to increase response rates for your .
One of the best ways to get noticed is to add personalization. This could be as simple as adding the ‘s first name to the handwritten note or noting their purchase history in the message. Although simple, this makes your customers feel special, so they are more likely to respond positively.
Handwritten can also differentiate your business from competitors, making customers more likely to notice you.
A handwritten letter will stand out and help you build relationships with customers. Although it is a great tool to connect with customers, it takes a lot of effort to handwrite letters. With Handwrytten, you can send online messages you want to send to customers, and they will turn it into a handwritten note to save you time.
can provide your business with an incredible opportunity to engage customers in a personal way. By using best practices, such as handwritten direct mail automation, you can incorporate tactics that drive customers online. As a result, you can build a cross-platform to grow your business faster than each strategy on its own.
Are you ready to launch a ? Sign up for Handwrytten to integrate your and .
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