It’s important to establish a personal connection with your customers and clients. It can be tough to do this when you work through an eCommerce platform, but it’s still possible. Of the options you have at your disposal, a professional thank-you might be the best way to reach out to clients and make a connection.
In this article, we’ll discuss how to write an eCommerce thank-you card and give insight as to how you can improve your current processes for thanking customers. Let’s get started.
Ecommerce thank you cards are handwritten notes that ecommerce businesses send to customers after they make a purchase. This kind of personal message serve as a way of expressing gratitude for their support and can also be used to upsell or cross-sell products.
There are numerous benefits to using ecommerce thank you cards, including:
We’ve put together 15 customizable ecommerce thank you card templates for you to use. These templates are designed to help you convey your message effectively and showcase the personality of your brand.
Ensure you take the time to customize them to actually make them unique – the goal is to make your customers feel appreciated, not like you copy and pasted a message from a website.
You can even pair them with some of our customizable business handwritten cards!
Dear [Name],
Thank you for choosing [Your Business Name]! We appreciate your support and are grateful to have you as our customer. We hope you enjoy your purchase and look forward to serving you again in the future.
Sincerely,
[Your Name]
Dear [Name],
We can’t thank you enough for your continued support and loyalty to [Your Business Name]. Your satisfaction is our top priority, and we are always here to help with any of your needs. We look forward to serving you again soon.
Best,
[Your Name]
Dear [Name],
Thank you so much for recommending us to your friends and family! We truly appreciate your support and trust in our business. As a token of our gratitude, we’ve included a special discount code for your next purchase.
Warmly,
[Your Name]
Dear [Name],
Thank you for choosing us to fulfill your recent order. We hope it exceeded your expectations and that you love your new purchase. We wanted to let you know that we have a limited-time offer on [related product] that we think you’ll love just as much. Use code THANKYOU for 10% off your next purchase.
Best,
[Your Name]
Dear [Name],
Thank you for choosing us to fulfill your recent order. We hope you’re enjoying your new [product/service] and that it meets all your needs. Just a friendly reminder that we also offer [related product/service], which we think would complement your purchase perfectly. Use code THANKYOU for 10% off when you try it out.
Warmly,
[Your Name]
Dear [Name],
Thank you for your recent purchase, we truly appreciate your business. We noticed that it was a large order and wanted to extend our gratitude with an exclusive discount code for future purchases. Use code BIGTHANKS for 15% off on your next order.
Sincerely,
[Your Name]
Dear [Name],
Thank you for your recent purchase and for taking the time to leave us feedback. Your opinion is important to us, and we appreciate your honesty. We’re always looking for ways to improve and your insights will help us do just that.
Best,
[Your Name]
Dear [Name],
Thank you for sharing your purchase on social media and tagging us! We love seeing our products in action and are thrilled that you’re happy with your purchase. Keep an eye out for a special gift from us as a token of our appreciation.
Warmly,
[Your Name]
Dear [Name],
Thank you for choosing us again for your recent purchase. Your continued support means the world to us, and we’re grateful to have you as a loyal customer. As a token of our gratitude, please enjoy free shipping on all future orders.
Sincerely,
[Your Name]
Dear [Name],
We wanted to thank you for being a valued customer of [Your Business Name]. We’re excited to announce the launch of our newest product, [product name], and wanted to share an exclusive discount code with you as a token of our appreciation. Use code NEWLAUNCH for 20% off on your first purchase.
Best,
[Your Name]
Dear [Name],
Thank you for choosing us to be a part of your special occasion. We’re honored that you chose our product to celebrate and we hope it helped make the day even more memorable. As a small token of our appreciation, please enjoy a complimentary upgrade on your next order.
Warmly,
[Your Name]
Dear [Name],
Thank you for choosing to shop with us during the holidays. We hope our product added some joy and cheer to your celebrations. As a token of our gratitude, we would like to offer you free gift wrapping on all future holiday orders.
Sincerely,
[Your Name]
Dear [Name],
Thank you for your recent purchase, we hope it brought a smile to your face. As a special token of our gratitude, we’ve included a little surprise gift in your package. We hope you enjoy it and look forward to serving you again soon.
Best,
[Your Name]
Dear [Name],
We wanted to thank you for being a loyal customer of [Your Business Name]. As a token of our appreciation, we would like to invite you to join our exclusive customer loyalty program. You’ll receive special discounts and perks as well as early access to new products.
Warmly,
[Your Name]
Dear [Name],
Thank you for your recent purchase, we appreciate your business! As a small token of our gratitude, we wanted to include a personalized handwritten note with your order. We hope it adds an extra special touch and shows how much we value you as a customer.
Sincerely,
[Your Name]
The first thing to narrow down is how you should structure the customer’s handwritten thank-you card. You could try and create each letter from scratch, but lack of consistency and planning might lead to a few negative responses. The best bet is to have a general idea of how each card will be structured. From there, you can add a personal touch to express your genuine gratitude.
Start by addressing the individual by their name. A personalized thank-you card is nothing if it’s not equipped with the recipient’s name. Ensure that you spell the name correctly as well, as a misspelling could defeat the purpose of writing a letter.
Start by expressing why you’re reaching out. This should occur in the first or second line. Let them know that you’re thankful for their business or that you’re just offering a line if they should have any questions about their purchase.
If that doesn’t seem sufficient, you can add an explanatory sentence after. For example, “I’m just reaching out to see if you have any questions or concerns about your purchase. Some people find that the wheels on the device are difficult to install, so let me know if you need any help with that or similar issues.”
It doesn’t have to be anything too significant. Get right to the point, and let them know why you’re reaching out as soon as you can.
Once you’ve addressed the reason you have for reaching out, it’s time to insert something that reinforces your personal connection. Think back to any prior conversations you had with the customer or if they reached out to you with a question.
If the customer did reach out, people will often drop little hints or clues about their life. Simply slip in a little indication that you were paying attention to their words in the conversation and wish them well. For example, “Good luck getting your catalytic converter troubles sorted out.”
You might also do business with people in a way that doesn’t involve any form of conversation. If all of the business you do is conducted online, for example, you might not have the opportunity to create those personal connections.
In that case, put forward something that’s relevant to their specific purchase. If you sold the individual a pain-relief ointment, you could say “we hope your pain starts to subside as soon as possible!”
After you add a personal touch, round back and thank them again for their business. Doing this is like adding the cherry atop a thank-you card. Finally, sign off with a salutation and your name.
Use whatever you feel is appropriate for the nature of your business. You can get creative with this as well, as it’s an opportunity to express your brand personality a little bit.
If you run a surf shop, you might write “Cowabunga!” as a salutation. Do whatever your heart tells you. You can also use this opportunity to insert QR codes or kindly ask if customers would leave a review.
A professional thank-you card is an effective way to retain a satisfied customer and showcase your appreciation. However, there’s some tactics to avoid when sending thank-you cards. Let’s take a look.
You should avoid making your thank-you card a marketing play. You should try and contain the gesture to its immediate purpose.
While your thank-you cards might factor into a grander marketing campaign of retaining loyal customers, the document itself doesn’t have to be more than a simple card. When you start to upsell or emphasize the benefits of coming back for more business, you start to change things a little bit.
Instead of a kind and thoughtful custom card, the document becomes another piece of spam or junk mail that the individual disregards. It’s disingenuous to write a thank-you card packed with attempts at getting more money out of a new customer.
If you want to include a special offer or something of value to the customer, that’s another story. It’s perfectly acceptable to offer some kind of reward to the individual, as that’s something they might appreciate.
The classic “Don’t forget to check out all of the other things we sell,” isn’t really the best way to go in these cases, though. Try to express your sincere appreciation and include a special offer as a token of your gratitude.
You want to send the thank-you card soon after the transaction occurs. If you wait too long, the individual might forget about the interaction. They’ll sort out any questions they have about the product by doing research online and cease to have a need for communicating with your business.
Alternatively, you don’t want to have a thank-you card waiting in their mailbox before their package arrives. Doing things too soon can seem eager or disingenuous as well.
Give the individual enough time to sit with their purchase and get a feel for it. Usually, a few days after the purchase is a good time to send the card. You might even wait a week or two before you send things out. Just be sure not to wait longer than a month, depending on the purchase that the person made.
Once you’ve got the structure of your thank-you cards figured out, try to imagine ways that you can make them more aesthetically pleasing. You can choose custom card designs that fits your brand’s personality.
Work through different colors, patterns, and envelope styles to curate a beautiful card that matches your brand. You might even want to look into solid cardstock and different papers that give forward a better impression.
Few businesses offer handwritten documents in any form to their customers. When you send out thank-you cards, customers will be surprised and honored that you did so in actual handwriting. This is sure to set you apart from your competitors.
It can be difficult to streamline your process when you’re writing a bunch of cards by hand, though. Depending on the amount of business you do, you might find that the cards take on a big part of your daily schedule. Consider sending automated thank-you cards to save yourself some time while maintaining your customer relationships.
If you’re looking for personalized, handwritten cards without having to do the writing yourself, we’re here to help. Handwrytten offers a number of options for you business to send beautiful, personalized ecommerce thank-you cards with ease. With the ability to select between a variety of handwriting styles, we’ll print, address, and send your cards for you. You can even send us specific graphics or images you want to include on your card!
There are a number of excellent business applications for these cards as well. Whether you’re thanking someone for their business, reminding them of an appointment, or just reaching out in a general way, handwritten cards are the way to go.
If you’re looking to improve customer engagement with ecommerce thank-you cards, you came to the right place! Go beyond transactional emails to show your customer base you truly value their support.
Explore our site for professional card options, more ideas on writing great thank yous, and much more.
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