We all recognize that a first impression can make or break any scenario. As far as business is concerned, marketing is frequently the inaugural introduction potential customers have to your enterprise or industry. That’s why it’s essential to guarantee that your marketing effectively portrays who you are and creates an excellent initial impression of your brand.
To engage more customers, handwritten notes can be a very impactful tool. The personal connection that comes with receiving mail is unrivaled. It communicates to your consumers and potential clients that you are willing to invest time in creating individual messages for them. Writing personalized letters conveys your brand’s message clearly and will surely make an impression on anyone who receives one!
There are quite a few reasons why a handwritten note system is superior when it comes to marketing for auto dealers.
We are fully in the digital era. AI writers are beginning to become commonplace, social media has become one of the main ways by which people stay connected, and digital outreach methods are more and more common. This all makes sense – everyone is online nowadays, so switching to mainly digital methods of outreach makes sense, right?
Well, while reaching out to potential buyers and current customers via email, social platforms, and text is a cost-effective way to do so, it is extremely saturated. In 2019, the average office worker received over 120 emails per day, and the average consumer received 32 texts per day. Think about how difficult it is to stand out in either of those fields as an auto dealer reaching out to customers when there are so many different messages getting sent to them at all times.
That’s where a handwritten note stands out.
Data from the U.S. Postal Regulatory Commission in 2017 says that the average American only received 10 pieces of personal mail throughout the entire year. So if you, as an auto dealer, send even one piece of direct mail, you’re significantly more likely to actually reach your target audience.
It is becoming more and more essential for auto dealers to stand out from the competition, and one of the best ways to do this is by sending out handwritten notes and cards. Historically, it has been important for auto dealers to connect with their audience in some form of way to be able to make sales. Writing a personal card or letter will demonstrate special care and attention that can not only show your appreciation for your client but also improve customer satisfaction levels significantly.
It also should be noted that people open handwritten notes far more often than they open emails: over 99% of handwritten cards are opened, while only just over 22% of emails are. So, even if you may think an email will get your message across effectively, it still cannot match the effects of a physical letter or card – plus, fewer people create them today, so they tend to stand out when sent as opposed to being buried underneath countless email spam descriptions.
Handwritten notes build trusted relationships between auto dealers and customers through consistent, personalized communication. Thoughtful handwritten cards demonstrate the dealership values customers as individuals, not just sales. This level of care improves customer experience and long-term loyalty.
Following up with potential prospects is an important part of the sales process. By using handwritten notes, you can make a great impression on potential prospects and increase your chances for success. It shows that you have taken extra time to personalize each communication and it can say a lot about the level of service that your company provides.
Handwritten notes are memorable, sincere, and show a level of authenticity that cannot be achieved with digital messages or other printed materials. Moreover, by taking the time to write out personalized correspondence to each individual prospect, they know they are not just another number in a spreadsheet but rather an important partner in your business growth.
In the fast-paced world of the automotive business, auto dealer marketing is an indispensable asset for success. Dealerships can benefit from myriad tactics to capture and preserve customers: handwritten notes delivered by dealership staff, email campaigns, as well as social media outreach all make great options!
Handwritten note templates are a popular strategy for auto dealer marketing, offering dealerships the chance to provide personalized messages with handwritten elements and uniform structure at an affordable cost. In today’s world, such letters have become even more vital in crafting successful strategies that support valuable customer relationships without breaking the bank.
Dear __________,
I hope this letter finds you well. I am writing to introduce myself and the team at my dealership, ___________. We specialize in offering some of the best cars on the market today, and I wanted to let you know about all the great deals we have available.
If you are interested in learning more about our vehicles, please don’t hesitate to reach out. I would of course, be more than happy to answer any questions you may have and provide additional information about the cars we offer.
Thank you for your time and consideration.
Sincerely,
___________
___________ Dealership
Phone: ____________
Email: ____________
Hi ___________,
Thanks for your interest in the ___________. It really is one of the best cars on our lot.
I’d love to tell you more about some of the special features that make this car such a great vehicle. Please let me know if there are any specific questions about the ___________ that I can answer for you.
Feel free to respond to this note to let me know how I can help. You may also call me directly at ___________. I look forward to hearing from you!
___________
___________ Dealership
Phone: ____________
Email: ____________
Hi ___________,
Congratulations on your ___________ purchase! We are proud that you chose us as the dealership to do business with and we know you will be delighted with your new car.
At ___________, customer satisfaction is our top priority, which is why I am reaching out to make sure everything has been going well since your acquisition. If there are any issues or questions at all, please don’t hesitate to get in touch by email or give me a call at ___________. And remember – we’ve got you covered when it comes to complimentary service too!
All the best,
___________
___________ Dealership
Phone: ____________
Email: ____________
Hi ___________,
We hope you are thoroughly enjoying your trusty [vehicle]. How have things been running? Our records indicate that it’s time for the usual tune-up, so I wanted to check in and make sure everything is going as expected. Please know that I’m here to help!
Regular maintenance of your vehicle is the most reliable way to ensure larger (and more costly) problems don’t arise further down the line. If ever you need anything, please feel free to contact me directly at ___________ or schedule an appointment with our service center by calling us at our service center number – ___________.
Looking forward to hearing from you!
___________
___________ Dealership
Phone: ____________
Email: ____________
Greetings ___________,
If you’re considering trading in your car for a newer and better model, now is the perfect time! We’re on the lookout for quality pre-owned cars such as yours that are becoming increasingly harder to find.
Want to discover how much you can get? Quickly input your info into our QR code below and we’ll give you an idea of its value in under 10 seconds flat!
Trade up today – take advantage of this limited opportunity while it lasts.
Can’t wait to hear from you soon,
___________
___________ Dealership
Phone: ____________
Email: ____________
Hi ____________,
We are proud to announce that we have launched a referral program at our dealership website! As a thank you for your past patronage and support, we want to offer you the opportunity to take advantage of additional savings when you refer new customers to us.
When you successfully refer someone who purchases a vehicle from us, we will give you access to a discount on your next service visit. It’s that simple! So don’t forget to spread the word and reap the rewards.
Thank you again for being such an invaluable customer of ours. We look forward to helping you save even more in the future.
Best regards,
___________
___________ Dealership
Phone: ____________
Email: ____________
For auto dealerships, the best way to prove success is through results. The perfect blend of strategies will generate interest and attract new customers repeatedly. Consider old-fashioned handwritten notes for a sentimental touch or proven templates that get the job done quickly and efficiently – each one is an effective method to up your dealership’s chances of succeeding! If you’re ready to see growth in business, begin implementing these techniques now and watch as it blossoms!
Handwrytten’s mobile app is perfect for sending handwritten notes automatically. All you need to do is upload your handwriting, a list of contact information, a message, and the app will take care of the rest.
Handwritten letters are unique because they can add a personal touch to your communication. Handwritten notes show that you care enough to take the extra time and effort. They also make businesses stand out from other generic emails and mass texts, which can make all the difference when trying to establish a connection with new customers.
Your handwritten notes should be clear and easy to read. Make sure to write in block letters or cursive, whichever you are most comfortable with. If possible, include a few doodles, lines or designs to make your letter stand out even more. You can also use colored ink for an extra pop of color, but make sure to also put some thought in when you sign it.
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