There are plenty of good reasons to send a business thank you card. You might want to express appreciation for a new client, loyal customer, exceptional employees, vendors, and even business partnerships. A thank you card is a great way to boost employee morale, encourage brand loyalty with customers, and maintain strong relationships with suppliers and professional collaborators. While there’s no shortage of occasions for sending a thank you, deciding what to write in one, or how to get started might pose a challenge.
Here are some important things to know, and examples of what to write in a business thank you card.
The more personalized the card, the bigger the impact it will have on the recipient. Of course, how well you know each of your clients, employees, etc. personally will vary, but just including the recipient’s name on a thank you card increases the level of appreciation they feel. Even promotional emails that are personalized with the recipient’s name have a click-through rate that is higher than the standard variety by 40% or more. That said, you don’t need to know the details of a client or employee’s personal life to send them an effective, customized business thank you card.
Including details that are specific to your interactions or experience with the recipient will make each card more significant. For example, if you have an employee that does exceptionally well in sales, mentioning a particularly big sale, or a great month they’ve had will show that you pay attention, and really value them as an employee.
New friends are important, especially when you’re a small business owner. That’s not to say established companies shouldn’t thank their customers. No matter the size of your business, well-written thank you notes let your clients know that they’re valued, and can really set the tone for present and future relationships.
New customer example:
Dear ________,
I’m so glad we were able to help you find the perfect anniversary gift for your partner! I wanted to reach out and thank you, on behalf of our shop, for finding and shopping with us. Your business is greatly appreciated, especially as a small, local storefront. I hope you come and see us again soon, even if just to say hi!
Have a great weekend,
_________
New client example:
Dear _________,
It was great meeting you today, and getting a feel for what you need for and from your website. Starting a business can be both exciting and nerve-wracking, and our goal is to tip the scales in favor of exciting. My team is putting together a collection of layout options for you as I write this, and we can meet again at your earliest convenience. I will be personally handling your account from start to finish, and I hope you won’t hesitate to reach out with any questions or concerns. I look forward to making your website dreams a reality.
You’re in good hands.
_______
Customer satisfaction is a key component to retaining a solid client base. Sending a thank you note to a loyal customer or long-term client is a great way to express gratitude, increase customer contentment, and maximize the potential for future patronage.
Repeat customer example:
Dear ________,
It’s with the utmost gratitude that I say you’ve been a loyal customer of ours for a year! We would like to thank you from the bottom of our collective heart for being a part of this family. We wouldn’t be where we are today without clients like you, and we are forever grateful. We recognize the endless choices out there in the market. Thus, I want to make sure you know how much we value you choosing us when we were a start-up company, and sticking with us ever since. You are truly appreciated.
Sincerely,
Your friends at __________________
Perhaps the holiday season is exceptionally hectic for your company. Imagine you have an employee or two who really go above and beyond during this time. Maybe they put in overtime, train seasonal employees, or just manage to keep their cool when dealing with barrages of difficult customers. Whatever the reason, employees want to be recognized for their efforts, and a thank you card is a great morale booster.
Employee example:
Dear _________,
On behalf of the management team, I wanted to thank you for your hard work this season. Working extra hours to make sure everything gets done, and practicing such patience with all of our (often difficult) holiday patrons has not gone unnoticed. You’ve shown tremendous character and dedication to customer satisfaction, and are an incredibly valuable part of this business. It’s reassuring to know that we can count on you to help things run so smoothly.
Many thanks,
__________
There are various types of business partners: some silently invest, while others work alongside you making decisions and sharing responsibility. Either way, partnering can be one of the best ways to grow a business. Whether new or long-term, expressing gratitude for their trust, support, and involvement is a great way to further strengthen the partnership.
New business partner example:
Dear _______,
I wanted to let you know how excited I am to have you join this business family. On behalf of me and my team, I wanted to express our sincere gratitude that you have decided to be an active partner in our next venture. Please extend our thanks to your team, as we look forward to joining forces with them as well. We look forward to a long and successful partnership between our companies!
Great things are coming!
_________
Long-term business partner example:
Dear _______,
It’s been almost a decade since we started this journey, and we’ve come so far! In all this time, we’ve evolved from business partners to close friends, and even family. We’ve experienced ups and downs which have only strengthened our trust in one another. Teaming up with you has contributed immeasurably to our success and morale, and I wanted to take a moment to thank you for that. We talk about it all the time, but I’m excited for any and all future ventures together.
Sincerely,
________
Running a business is all about relationships. It doesn’t take much to make a lasting, positive impression with people, and nothing else says “we appreciate your business” like a thank you note. If it isn’t already, you should make sending business thank you cards a regular part of your practice.
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